Behind the Builds

A collection of strategic projects where complex marketing challenges meet
systematic solutions.

Marketing Operations

System Design

Strategic Planning

Selected Work

Problem When I first started looking under the hood of our reporting, it felt like walking into a

Most lead gen is either too pushy or too vague. I built a HubSpot flow that meets people

Our recent product launches were bombing. Two campaigns, entire email list, very few conversions. So I rebuilt our

A customer just received an email meant for someone else. Again. My stomach did the usual flip; someone,

I used to hate webinars. They were reminders of chaos, scrambling, and sales that never happened. Now? I

When Good Content Gets Stuck in Bad Systems We had everything going for us—engaging hosts, incredible guests, and

theaidanleonard@gmail.com

Available Mon-Fri, 10AM-4PM PST

Always up for discussing marketing ops